Effective Date: 1 January 2025 | Last Updated: May 2026
Novelite Consulting LLC FZ ("we", "us", or "our") operates www.noveliteconsulting.com. This Privacy Policy explains how we collect, use, and protect your information when you visit our website, and how we comply with applicable data protection laws including the UAE Federal Decree-Law No. 45 of 2021 on Personal Data Protection and the EU General Data Protection Regulation (GDPR).
1. Information We Collect
We may collect the following types of information:
- Personal Information: Name, email address, phone number, and company name submitted through our contact or enquiry forms.
- Usage Data: IP address, browser type, pages visited, time spent on pages, and referral source — collected automatically via cookies and analytics tools.
- Communication Data: Any messages or enquiries you send to us.
2. Cookies & Tracking Technologies
We use cookies and similar technologies to operate our website, analyse traffic, and serve relevant advertisements. Cookies used include:
- Essential Cookies: Required for the website to function correctly.
- Analytics Cookies (Google Analytics): Help us understand how visitors interact with our website. Google may transfer data outside your region. See Google's Privacy Policy.
- Advertising Cookies (Google Ads): Used to display relevant ads based on your interests and measure ad performance. Google uses these cookies to personalise ads across websites. You can opt out at adssettings.google.com.
You can manage or disable cookies through your browser settings or by using the Digital Advertising Alliance opt-out tool.
3. How We Use Your Information
- To respond to your enquiries and provide our consulting services.
- To improve our website performance and user experience.
- To measure and optimise the effectiveness of our Google Ads campaigns.
- To comply with legal obligations.
4. Google Advertising Disclosure
We use Google Ads to promote our services. Google may use cookies to serve ads based on your prior visits to our website or other websites. You can opt out of personalised advertising by visiting Google Ads Settings. We comply with Google's Advertising Policies and the IAB Transparency & Consent Framework.
5. Data Sharing & Third Parties
We do not sell your personal data. We may share data with:
- Google LLC — for Analytics and Ads services (data processed under Google's privacy terms).
- Service providers — who assist in operating our website or business, subject to confidentiality agreements.
- Legal authorities — when required by law or to protect our legal rights.
6. Data Retention
We retain personal data only as long as necessary for the purposes outlined in this policy, or as required by law. Contact form data is retained for up to 2 years. Analytics data follows Google's default retention settings.
7. Your Rights
Depending on your location, you may have the right to access, correct, delete, or restrict the processing of your personal data, and to object to or withdraw consent for certain processing activities. To exercise your rights, contact us at info@novelitepmc.com.
8. Data Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction.
9. International Transfers
Your data may be processed in countries outside your own, including the UAE, India, and the United States (via Google). We ensure adequate safeguards are in place for such transfers.
10. Children's Privacy
Our website is not directed at children under 13 years of age. We do not knowingly collect personal data from children.
11. Changes to This Policy
We may update this Privacy Policy from time to time. The updated version will be reflected by the "Last Updated" date above. Continued use of our website after changes constitutes acceptance of the revised policy.
12. Contact Us
For any privacy-related questions or requests, please contact:
Novelite Consulting LLC FZ
Email: info@novelitepmc.com
Phone: +971 55 5989042
Website: www.noveliteconsulting.com